Starting your chiropractic practice?  Don’t forget to build in excellent customer service.  I just wrote an article for an upcoming Chiropractic Economics issue, and I wanted to share a couple of thoughts with you about customer service.

 Some experts estimate that 15% of success comes from skills and knowledge, while 5% comes from the ability to connect with other people and engender trust and respect.  

Theodore Roosevelt said, “The most important single ingredient in the formula of success is knowing how to get along with people.”

More important than your technical ability to adjust patients, and even more important that your ability to manage a business, is your ability to create a place where patients feel they are “at home,” welcomed, and attended to.

How will you create that kind of an office?